Evolution of Influencer Marketing

  • 29th Jul'20
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Someone has rightly said,

“People do not buy goods and services. They buy relations, stories, and magic.”

Influencing is about connecting, and that’s what marketing revolves around today – making us feel connected with the product and people who use or endorse that product. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to promote your brand, endorse your product, or co-create content, with the objective of expanding brand awareness and drive sales.


An influencer on Social Media


Over the previous decade, we have seen social media grow quickly in importance. According to January 2019 report, 3.484 billion people actively utilize social media - that's 45% of the world’s population. Inevitably these people look up to influencers in social media to teach them with their decision making.

Influencers in social media are people who have built a status for their knowledge and expertise on a particular topic. They make regular posts about that topic on their chosen social media channels and generate huge followings of enthusiastic, engaged people who pay close attention and attention to their views.

Brands like social media influencers because they can build trends and encourage their followers to buy products through their promotion.

Click here to know more about social media influencers:




What is a local influencer?


Local influencers are a considerably fit for brands who have a regional focus. These people are social media personalities, product reviewers, bloggers, etc., who are based in a similar area as your business. Collaborating with these people will enable your brand to get the exposure it needs to stay on standard with the rest of your competitors and attract qualified customers — perhaps even your ideal ones.


Current Trends in Influencer Marketing


Influencer marketing has become the new buzzword in the marketing world. Brands are financing more of their marketing funds on nano, micro, and macro-influencers. The current market scenario is highly concentrated on the actual needs of consumers and it is their decision that defines where brands stand today in the market, which Internet influencer can provide. Advertising has now come down to word-of-mouth advocacy and individualized communication because genuineness sells. Influencer marketing is definitely a profitable marketing tool that’s making the business of influence significant. It’s now or never.

Click here to know more: https://www.forbes.com/sites/theyec/2020/01/10/is-influencer-marketing-worth-it-in-2020/


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About the Author: Beauty Kumari

An eloquent individual, love to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to make an impact through her writing and build a career out of her passion.


*Note: The content published above was made in collaboration with members of Open Growth.

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Editor , Horasis Content Team

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